Copyright, Intellectual Property & AI Use Policy
© 2026–present azulomo. All rights reserved.
azulomo creates original editorial content, educational resources, hospitality frameworks and creative works developed through independent research, professional expertise and original thinking.
All intellectual property rights in our protected work are expressly reserved. Public accessibility does not constitute permission for unauthorised reproduction, automated scraping, text and data mining, AI model training, redistribution or commercial exploitation.
This Policy applies to azulomo's website, publications, educational programmes, digital resources and associated platforms.
1. Copyright & Intellectual Property Ownership
Unless otherwise stated, original materials owned or lawfully controlled by azulomo are protected under applicable Portuguese, European Union and international intellectual property laws.
These include:
Website copy, articles, research, reports, essays and SLOW / an azulomo journal.
Original photographs, graphics, illustrations, videos, audio, presentations and brand assets.
The Slow Living Hosting Masterclass™ and its original lessons, recordings, workbooks, companion guides, templates and educational resources.
Original expression embodied in hospitality frameworks, diagnostics, assessment tools, decision systems and teaching materials.
Certification resources, original compilations, databases and other protected digital materials.
Collectively, these are referred to as Content.
Protection applies under the Portuguese Copyright and Related Rights Code (Código do Direito de Autor e dos Direitos Conexos), applicable trademark and database legislation, relevant EU law and international treaties.
Copyright protects eligible original expression, not abstract ideas, general concepts, facts or methods themselves.
Rights in commissioned, collaborative or AI-assisted materials are asserted only to the extent legally owned or controlled by azulomo. Third-party materials remain the property of their respective rights holders.
2. Prohibited Use & Reservation of Rights
Except where expressly authorised in writing or permitted by applicable law, you may not:
Copy, reproduce, extract, republish, distribute, translate, adapt, sell, sublicense or commercially exploit protected Content.
Systematically download, archive, harvest or collect protected Content.
Incorporate protected Content into competing publications, courses, coaching programmes, educational products or commercial services without the necessary permission.
Remove copyright notices, attribution statements or rights-management information.
Circumvent legally protected access controls or technological protection measures.
Misrepresent authorship, ownership, endorsement, affiliation or certification.
No licence or permission is implied by public accessibility, search indexing, technical retrieval or previous tolerance of a particular use.
All rights not expressly granted remain reserved, subject to applicable law.
3. Artificial Intelligence, Bots & Automated Scraping
3.1 Express prohibition on unauthorised AI training and automated extraction
azulomo expressly reserves its rights concerning the use of protected Content by artificial intelligence systems, machine-learning technologies, automated crawlers, scraping services and commercial data collectors.
Without prior written authorisation, and except where permitted by applicable law, protected Content may not be reproduced or extracted for:
AI model training, pre-training, fine-tuning, evaluation, benchmarking or model improvement.
The creation or enrichment of training datasets, synthetic datasets, embeddings, semantic indexes or AI knowledge bases.
Retrieval-augmented generation (RAG), commercial automated retrieval services or other systems requiring unauthorised reproduction or extraction.
Automated scraping, bulk downloading, systematic harvesting or commercial content aggregation.
AI-generated publications, courses, products or services that unlawfully reproduce or adapt protected azulomoexpression.
These restrictions apply to direct and third-party activities, including those undertaken by intermediaries, contractors, data brokers or automated agents.
The absence of a paywall, technical restriction or crawler-blocking mechanism does not waive intellectual property rights or grant permission for restricted uses.
3.2 Formal EU text and data mining reservation
azulomo expressly reserves its rights pursuant to Article 4(3) of Directive (EU) 2019/790, as implemented into Portuguese law by Decree-Law No. 47/2023 of 19 June 2023, concerning text and data mining of protected works and other eligible subject matter.
This reservation applies to protected Content for which azulomo is entitled to reserve such rights, including publicly accessible publications, website materials, educational resources and eligible databases.
It is intended to operate alongside appropriate machine-readable rights-reservation mechanisms where required or supported.
This reservation is also intended to be recognised in accordance with Article 53(1)(c) of Regulation (EU) 2024/1689, the EU Artificial Intelligence Act, concerning the obligations of general-purpose AI model providers within its scope to identify and comply with applicable copyright reservations.
Nothing in this Policy overrides mandatory statutory exceptions, including applicable scientific research exceptions, or other uses permitted by law.
3.3 Search engine and AI discovery
azulomo may permit legitimate search engines and AI-assisted discovery services to index and reference publicly accessible pages, subject to applicable law, technical settings and expressly granted permissions.
Permission for search discovery does not automatically authorise AI model training, dataset creation, substantial reproduction or commercial redistribution.
4. Proprietary Frameworks, Courses & Confidential Materials
The Slow Living Hosting Masterclass™, associated educational resources and original hospitality frameworks represent substantial independent creative and professional development.
Their eligible original expression, teaching materials, illustrations, assessments, templates, compilations and course resources remain protected.
Purchasing or accessing azulomo educational materials grants only the limited, non-exclusive, non-transferable licence specified in the applicable Course Agreement, subject to mandatory legal rights.
Learners may apply legitimately acquired knowledge and skills within their own hospitality businesses, but may not reproduce, redistribute, sublicense, resell or commercially repackage protected educational materials without the necessary permission.
Certain restricted-access resources may also contain confidential information or commercially valuable know-how. Where legally protected, such information is subject to applicable confidentiality, contractual and trade-secret obligations.
Certification titles, badges and branding may be used only in accordance with the applicable certification conditions.
Nothing in this section restricts independently developed methods, general professional knowledge or unprotected ideas.
5. Permitted Use & Attribution
We welcome genuine editorial engagement, thoughtful commentary and lawful references to our work.
Visitors may read publicly available Content, share direct links and quote limited extracts where permitted by applicable law.
Appropriate attribution should identify azulomo as the source and link to the original publication where relevant.
Attribution alone does not authorise substantial reproduction, republication or commercial exploitation.
Permission is required for uses not otherwise authorised by law, including commercial licensing, substantial reproduction or redistribution of protected materials.
6. Trademarks & Third-Party Rights
The azulomo name, original logos, distinctive branding, programme names and certification identifiers are reserved for authorised use to the extent protected by applicable law.
The ™ symbol identifies claimed marks and does not necessarily indicate registered trademark status.
No person or organisation may falsely represent affiliation with, endorsement by or certification from azulomo.
Third-party photographs, trademarks, software, audiovisual materials and other external resources remain the property of their respective rights holders and are used under applicable licences, permissions or legal exceptions.
7. Infringement, Enforcement & Privacy
azulomo reserves the right to protect its intellectual property through lawful and proportionate measures, including:
Copyright infringement notifications and takedown requests.
Requests for removal of unlawfully reproduced or distributed Content.
Suspension or termination of course access in accordance with applicable agreements.
Legal proceedings and remedies, including injunctive relief or damages where available.
Relevant website activity and suspected infringement may be reviewed where lawfully accessible. Any processing or retention of personal data will comply with applicable data protection law, including the GDPR and our Privacy Policy.
Failure to enforce a right in a particular instance does not constitute a general waiver of that right.
8. Permissions & Licensing
For editorial reproduction, educational partnerships, commercial licensing, authorised use of hospitality frameworks or AI-related licensing enquiries, please contact: hello@azulomo.com
Permission is granted only when expressly confirmed in writing by an authorised representative of azulomo, unless the proposed use is already permitted by law.
9. Applicable Law, Agreements & Updates
This Policy is governed and interpreted in accordance with applicable Portuguese and European Union intellectual property law, relevant international treaties and any mandatory laws applicable to the particular circumstances.
It should be read alongside our Website Terms & Conditions, Privacy Policy, Course Terms, Certification Terms and other relevant policies.
Where validly incorporated into an agreement accepted by a user, its provisions apply contractually to the extent permitted by law. Publication alone does not necessarily create a binding contract with every visitor or automated system.
Nothing in this Policy excludes mandatory legal rights, copyright exceptions or consumer protections.
If any provision is unenforceable, the remaining provisions continue to apply to the extent permitted by law.
azulomo may update this Policy to reflect legal, technological or business developments. Updates will be published on our website and will not retrospectively remove binding contractual rights except where lawfully permitted.