Discover the azulomo way of creating hospitality that feels more meaningful, distinctive and valuable, bringing together place, design, guest experience and commercial thinking to create stays people feel, remember and choose.

Slow Living Hospitality™ Journal ~ Insights by azulomo

Why Luxury Travellers Don’t Want More Anymore

Discover what luxury travellers really want in 2026, from calm design to seamless booking. Learn how to increase bookings, trust, and guest loyalty.

The Repeat Guest Goldmine

Struggling with Airbnb fees on repeat guests? Learn how STR hosts can turn returning guests into direct bookings, increase profit, and reduce commission

OTA vs Direct Bookings in 2026: Who Really Wins?

Discover how OTA bookings compare to direct bookings for holiday rentals in Europe. Increase profit, reduce commission, and optimise your booking strategy.

The Slow Living Hosting Masterclass™

Your stay has more potential. Know how to unlock it.

For independent hosts, boutique stays and hospitality professionals ready to create something more distinctive, more valuable and more worth choosing.

A connected methodology to help you understand what your guests really value, what makes your stay different and where change can make the greatest difference, from experience and identity to visibility and commercial performance.

Explore the Masterclass →

Secure Your Early Bird Place Now

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azulomo is for independent hosts & boutique hospitality businesses who believe a remarkable stay is about far more than a beautiful property.

We bring together people, place, design and commercial intelligence to help you find the deeper opportunity in what you have, make more considered decisions and build a hospitality business with greater relevance, distinction and lasting value. A more thoughtful way forward in hospitality.

Hosting Spotlights

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Featured

Stop Guessing, Start Earning: The Business of Beautiful Hosting

Transform your holiday home hosting with proven strategies to boost profits and deliver beautiful guest experiences.

The Slow Living Host: Where Purpose Meets Profit

Learn how embracing slow living transforms your hosting into a purposeful and profitable holiday rental business.

The New Era of Holiday Rentals

Discover key trends shaping holiday rentals to enhance guest experiences and grow your vacation rental business.

Foundations for Hosting Success

azulomo | Slow Living Hosting for Holiday Home Owners | Mindful Hosting Tips & Guest Experience

The Soulful Equation: How Guest Understanding Builds Success

Explore how understanding your guests’ needs creates a successful, soulful holiday home hosting experience.

Dream Stay, Wrong Guests: Why It Feels Off

When your dream holiday home meets the wrong guests, the experience feels off — discover how to identify and attract the right guests for a better hosting journey.

Your Hosting Why Written Into Every Pillow, Policy & Page

Your hosting why shapes every aspect of your holiday home, helping you create authentic, meaningful guest experiences that drive loyalty and growth.

The Slow Living Hosting Masterclass™

You know your stay has more potential. The Masterclass gives you a connected methodology and practical toolkit to know where that potential lies, what deserves your attention and how to turn it into greater guest and commercial value.

Go beyond Airbnb tactics, design inspiration and disconnected advice. Understand who your stay is really for, what makes it distinctive and what your guests value, then carry that clarity through experience, styling, senses, communication, loyalty, visibility and commercial performance.

Who is this for?

✓ Independent hosts & stay owners
✓ Boutique hospitality founders & operators
✓ Designers, managers & stay-makers

Know what matters. Know where to focus. Create more value from what you already have.

Secure Your Early Bird Place

Meet your host: Elke Bretz, founder of azulomo

Understand the Market, Elevate Your Hosting

Market Insights For Hosts →

Featured

A Private Holiday Homeowner’s Insight Guide ~ Portugal

Explore short-term rental trends for Madeira and the Azores. Discover guest demand, yields, top areas, and why Portugal’s islands are rising fast.

A Private Holiday Homeowner’s Insight Guide ~ Croatia

Discover why Croatia is one of the most promising markets for holiday rental hosts. From guest trends to property prices, here’s what you need to know to build a soulful, profitable stay.

A Private Holiday Homeowner’s Insight Guide ~ Spain

Discover 2025 STR trends, guest insights, and top regions for hosting in Spain. A soulful guide for modern holiday home owners.

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Slow Living Hospitality™ Journal ~ Insights by azulomo

Up Close & Personal: An Interview with the Founder

Go behind the scenes with the founder of azulomo, on soulful hosting, linen obsessions, donkey rituals, and the beauty of calm, intentional design.

The Story of Our Founder

A heartfelt journey of creativity, resilience, and soulful design—meet the founder behind azulomo.

The azulomo Signature: Where Stillness Becomes Style

Step inside the azulomo signature style—quietly luxurious, textural, and soulful. A modern design language rooted in simplicity and slow, considered living.