ANCHOR POINT: DEFINE YOUR WHY - ALIGNING PASSION, PURPOSE, AND PROFIT

Clarity isn’t a luxury—it’s a lever. When you align your purpose with a plan, you stop second-guessing and start building something profitable, purposeful, and peaceful.

You’ll learn how to:

• Identify your hosting model—lifestyle, growth, or legacy

• Clarify your ideal guest to streamline decisions, reduce stress, and boost retention

• Position your property as a strategic asset, not just a side income

• Build a brand and guest experience that drives repeat bookings and higher-value stays

• Use purpose-led strategy to grow your revenue without sacrificing soul

Pre-Splash: The Guest Journey Decoded - Map Feelings, Not Just Steps

When you decode the emotional journey, you stop designing for generic stays and start crafting purposeful experiences that drive revenue, loyalty, and repeat bookings.

You’ll learn how to:

• Map each phase of the guest journey, from pre-booking to post-checkout

• Identify emotional decision points that influence trust and conversion

• Optimise touchpoints to drive retention and word-of-mouth

• Use guest psychology to refine your offer and messaging

• Create stays that turn into stories, and stories that drive business

First Tide: Understanding Your Guest Personas Beneath the Surface

From The Escape Artist to The Luxury Old Money Guest, each traveller type reveals patterns. When you understand their rhythm, you design with purpose—and create stays that resonate.

You’ll learn how to:

• Use guest personas as a strategic tool to guide design, layout, and communication

• Build emotional journey maps that deepen guest connection and loyalty

• Recognise patterns in guest types to streamline operations and experiences

• Speak to the why behind their search—not just the what

• Grow a business rooted in purpose, clarity, and meaningful guest relationships

WAVE 1: The Art of Hosting – Creating Emotional Connection and Lasting Trust

Memorable hosting isn’t about perfection—it’s about presence. With empathy and thoughtful details, you build trust, spark loyalty, and create guests who return—and remember.

You’ll learn how to:

• Personalise each stay using emotional insight and intuitive design

• Build trust from the moment of arrival through subtle, sensory cues

• Humanise the guest journey with rituals, warmth, and genuine care

• Turn check-in into connection and first impressions into emotional anchors

• Curate heartfelt moments that leave a lasting imprint long after checkout

Wave 2: The Guest Experience – Designing Every Stay with Care

From rituals to sensory touches, care lives in the details. When every moment feels intentional, your space becomes a story guests want to return to.

You’ll learn how to:

• Craft memorable experiences through tailored rituals, sensory cues, and personal touches

• Use guest feedback and persona types to refine and personalise each stay

• Elevate your offering with wellness menus, cultural touches, and local partnerships

• Communicate calm, safety, and reassurance at every stage of the stay

• Design an experience that leaves guests emotionally satisfied—and eager to return

Wave 3: Soulful Interiors – Designing for Calm, Connection & Wellbeing

When interiors are rooted in calm and care, your space becomes restorative—and more profitable. Soulful design lifts wellbeing, strengthens your brand, and subtly boosts demand.

You’ll learn how to:

• Define your property’s unique design philosophy before choosing a style

• Align your interior style with the experience you want guests to feel—and remember

• Use emotional and wellness-led design to create calm, purposeful spaces

• Build interiors that support rest, presence and mental clarity

• Let local culture, biophilic elements, and mindful decor guide your creative decisions

Coming Soon

The Slow Living Host: Modern Strategies for Designing and Managing Vacation Homes

The Slow Living Host is nearly here! Get ready to master the art of slow living hospitality — stay tuned for our official release.

Whether you're a vacation rental owner, boutique host, home stager, or design-driven entrepreneur, The Slow Living Host is for anyone ready to build a calm, guest-centred, and profitable hosting business. Discover how to craft unforgettable guest experiences, align your space with your values, and grow your income through thoughtful design, meaningful connections, and modern hospitality rooted in wellness and intention.

Sign up and be the first to know when The Slow Living Host launches!

Wave 4: Style Execution & Cohesion – Designing with Intention, Not Excess

When every detail flows with purpose, your space feels calm, curated, and emotionally clear. Sensory styling enhances the guest experience and strengthens your brand.

You’ll learn how to:

• Build a cohesive look through mood boards, colour stories, and emotional tone

• Balance trend and timelessness to create visual calm and long-term value

• Style like a boutique brand using intentional edits and sensory layering

• Mix old and new while preserving flow, authenticity, and emotional clarity

• Create impactful arrival moments that spark feeling within the first five seconds

Wave 5: Seasonal & Sensory Styling – Designing with Intention and All Five Senses

When you layer scent, sound, texture, and seasonal rhythm, your space becomes immersive—shifting with the guest’s mood, the moment, and the story it tells.

You’ll learn how to:

• Design for all five senses to create deep emotional resonance in every season

• Layer scent and sound strategically to shape energy, flow, and memory

• Style seasonally with subtle cues that enhance guest comfort and curiosity

• Reduce visual noise while keeping warmth, personality, and clarity

• Curate seasonal rituals, gifts, and local experiences that feel thoughtful and timeless

Wave 6: The Outside Edit – Thoughtful Design for Real Guest Moments

Thoughtfully styled outdoor spaces extend the guest experience into nature. From tranquil garden nooks to coastal dining rituals, outdoor design invites stillness, beauty, and effortless flow.

You’ll learn how to:

• Create seamless indoor-outdoor flow that feels intentional and calming

• Style patios, terraces, and garden corners to feel like private retreats

• Select outdoor lighting, furnishings, and materials for beauty and ease

• Incorporate nature to elevate wellbeing and quiet the senses

• Curate seasonal outdoor dining and tablescapes that bring local charm to life

Wave 7: Hospitality Ethics – Inclusion & Accessibility

Inclusive design isn’t just thoughtful—it’s human. When you host with awareness and heart, you create spaces that feel good for everyone—and build a brand rooted in care and quiet impact.

You’ll learn how to:

• Design spaces that support accessibility, comfort, and autonomy for all guests

• Use inclusive, bias-aware language across your listings and guest comms

• Create thoughtful experiences for neurodiverse, disabled, and underrepresented travellers

• Approach cultural awareness with humility, care, and curiosity

• Strengthen your brand through ethical choices that foster loyalty and respect

Wave 8: Behind the Calm – Seamless Operational Excellence in Hosting

Operational excellence is the backbone of soulful hosting. Strong operations—from trusted suppliers to co-hosting—save time, reduce stress, and ensure seamless guest experiences.

You’ll learn how to:

• Build and manage efficient operational systems that keep your business running smoothly

• Source and maintain relationships with reliable local suppliers and service providers

• Integrate co-hosting effectively to share responsibilities without losing control

• Develop workflows for smooth turnovers, maintenance, and guest communication

• Use technology and automation wisely to support, not replace, human touch

Wave 9: The Conscious Host – Sustainability with Soul and Purpose

From biophilic design to plastic-free touches, thoughtful sustainability elevates the guest experience and quietly tells your brand’s story.

You’ll learn how to:

• Build an eco-friendly guest experience that feels natural, elegant, and intentional

• Use sustainable materials, linens, and amenities that align with calm living

• Incorporate biophilic design and waste reduction without compromising style

• Market your sustainability in a way that feels authentic and quietly powerful

• Source locally to support your community and create deeper guest connection

Wave 10: From Click to Connection – Marketing That Speaks to the Right Guest

Great marketing is felt, not just seen. When your brand matches guest emotions, your listing becomes a vibe that attracts and keeps the right guests.

You’ll learn how to:

• Write listings that connect emotionally and convert effortlessly

• Build a brand identity through design, voice, and guest experience

• Use SEO, email, and social storytelling without sounding robotic

• Create loyalty through thoughtful communication before, during, and after the stay

• Turn great design and micro-moments into guest content worth sharing

Wave 11: Guest Loyalty & Community – Turning Stays into Stories That Last

Loyalty lives in the quiet, personal touches—like a local tip or a heartfelt thank you. When you nurture connection beyond the stay, you build lasting community around your brand.

You’ll learn how to:

• Foster genuine guest reviews that build trust and social proof

• Use email storytelling and local tips to keep your brand warm and relevant

• Share behind-the-scenes stories to make guests feel part of your journey

• Recommend local activities and spots that feel uniquely curated, not generic

• Transform satisfied guests into brand ambassadors through subtle, heartfelt storytelling

Wave 12: Handling Guest Concerns with Grace – Calm, Clear, and Human

Hosting with grace means addressing concerns with care and poise. These moments often leave the deepest impression on guests.

You’ll learn how to:

• Respond promptly and calmly to concerns without losing your voice or values

• Apologise with sincerity while staying grounded in boundaries

• De-escalate with clarity, care, and confidence

• Set expectations with warmth using kind, friendly house rules

• Turn recovery moments into opportunities to surprise, delight, and build trust

Wave 13: Understanding Your Revenue Model – Building Profit with Purpose

A soulful revenue strategy blends profit with purpose, delivering value and boosting income. Clear insights help you optimise and grow confidently.

You’ll learn how to:

• Develop a revenue strategy that aligns profit with your hosting purpose

• Plan pricing and upsells that feel authentic and valuable to guests

• Use dynamic and seasonal pricing strategically to maximise income

• Measure financial performance with clear, actionable metrics

• Make informed decisions about reinvestment, expansion, and optimisation

Wave 14: Financial Tracking & Scaling – Growing with Clarity and Care

Thoughtful financial tracking lets you grow sustainably without losing brand or guest focus. Aligning goals with guest value strengthens your bottom line and reputation.

You’ll learn how to:

• Scale your vacation rental thoughtfully without sacrificing financial clarity

• Forecast growth in alignment with your hosting values and guest experience

• Use upsells and guest requests as strategic revenue boosters

• Select and use the right tools to track key financial metrics and KPIs

• Maintain brand consistency and sustainable growth as your business expands

Last Splash: Templates & checklists – Resources to simplify your hosting

Ready-made resources designed to save you time and help you deliver a seamless, soulful guest experience every step of the way.

You’ll learn how to:

• Tailor your hosting with travel guest persona templates

• Craft welcome emails and house manuals with a pre-arrival checklist

• Manage turnovers with personalised cleaning and maintenance checklists

• Design meaningful guest rituals and reflection worksheets

• Upsell and add-on services planner